Every internet marketing guide promotes the importance of having an email newsletter or having an email list, and for the longest time, I’ve been dithering over the idea. If I commit to a writing project, I want to send something that gives value to people, rather than just being more promotional marketing landing in your inbox that you’re more likely to ignore than open.
Recently, though, I’ve been signing up to and reading a lot of interesting email newsletters, some which have helped me in more ways than I ever expected them to. For example, Jamie Varon’s Friday Letters, Anna Codrea-Rado’s The Professional Freelancer, Jen Carrington’s Letters, Elin Loow’s The Teacup Owl Letters, and Natasha Lunn’s Conversations on Love. A good newsletter is like reading a letter from a friend, that gives some value to you – whether by imparting some wisdom, making you think, or giving you a boost on a difficult day.
By many accounts, I’ve done a lot of things back to front. I’ve been writing here at Cats and Chocolate for eleven years, and lately have been worried about whether I’ve outgrown the place. When I look at the name – Cats and Chocolate – it is still something I identify with – of course I love cats, and I still very much love chocolate! But I don’t post as much, and the blogging community seems more scattered. I use Instagram more, because it feels more personal – a little easier to connect with people, to communicate with them – but I still love blogging. It’s my first love, when it comes to ‘social’ media. Yet I still want to change things up, need more novelty, to keep me interested in doing something.
That’s something I recognise about myself – that my brain needs a lot of ‘new’ ideas and stimulation to keep me going. Writing about those ideas has been a foundation on this blog – I started reading more non-fiction, and writing about the thoughts I had, and the ways the ideas inspired me in my own life. Life has put me (and my family) through the wringer in the past five years, and I’ve needed time to process that. In some ways, I still am, which makes it harder for me to write personal essays and blog posts. At the moment I’m taking some time, reading, and easing back into writing fiction.
Writing a newsletter needs to be an extension and exploration of that. Of what interests me, and what has caught my attention, how I’m processing what life has handed to me. So, if that kind of thing interests you – a letter about anything from sustainable living, life, creativity, philosophical and psychological musings, to conversations I’ve had lately – I’d like to send you a monthly newsletter. Of course the usual things apply – I’ll keep you updated about new book releases and progress, any business related matters (I’m currently training to be an editor and proofreader), and promotions or discounts – but mainly, I want to start a conversation. The first newsletter should arrive in your inbox next week. The sign-up link is here: http://eepurl.com/gkTt6v
I’m looking forward to sending you my thoughts and sharing what I’ve been reading and doing!
‘How wonderful it is to be able to write someone a letter! To feel like conveying your thoughts to a person, to sit at your desk and pick up a pen, to put your thoughts into words like this is truly marvellous.’ – Haruki Murakami, Norwegian Wood.